On The Market Prospect And Development Thought Of China's Sports Insurance

The marketing of sports and the commercialization of sports insurance are the developing trend of sports in our country. Insurance plays an important role in providing the athletes with security and promoting the development of sports. However, China has not yet established a perfect sports insurance system. After reviewing the present condition of China's sports insurance, and drawing on the experience of western developed countries, this article focuses on studying the future development of the athletic insurance in our country. It discusses in theory the probability of athletic insurance, and has undertaken a survey among a group of athletes so as to get the first-hand materials concerning the athletic insurance from the perspective of the athletes. Theoretically speaking, the athletic insurance is fully compatible with the general principles of life insurance and liability insurance, and through buting group insurance, the cost of insurance can be lowered. The answers of the survey show that the athletes hope to get extensive coverage over the exposures, but out of their weak intention of insurance and the fact of low income, they are reluctant to spend their own money to buy insurance. The answers also show that the reason of the absence of athletic insurance in our country is mainly the managerial department has not paid enough stress on athletic insurance. On the bases of the rich materials, the article put forward some proposals to the...