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Analysis On The Harvard Analysis Framework Of Corporate Finance Based On Yurun

Posted on:2019-10-22Degree:MasterType:Thesis
Country:ChinaCandidate:C YuFull Text:PDF
GTID:2429330566499486Subject:Accounting
Abstract/Summary:PDF Full Text Request
China is a big country for pig production and consumption,and pork is the main source of meat for Chinese residents.Since 1994,the growth rate of China's pork products has maintained a steady growth momentum.The consumption of pork is significantly higher than the world average level.It is the world's largest pork consumption market.The development level of the pork industry is an important aspect to measure the living standard of the Chinese people.Chinese Yurun Food Group Co.Ltd.is one of the leading China "brand of meat".In 1993,the company opened the first Yurun pork industry chain business model has changed the traditional marketing mode of China's pork "peddling,Shetan meat",vigorously promote the brand management of cold meat,guide the development direction of the pork industry.After that,Shandong,Henan,Henan Gold Tin Shuanghui pork brand companies have to follow other products,such as pork retail market like bamboo shoots after a spring rain appeared numerous brand pork store.However,in 2011,has been in the stage of rapid development in recent years,Yurun company,not only the business decline,and debt ridden.The recent disclosure report shows that in 2016,Yurun company 2016 loss of HK $1 billion 950 million,for two consecutive years of huge losses.Was the leading domestic meat companies Yurun company is after suffering.In this paper,Yurun company as the research object,according to the Harvard Analysis System with strategy,accounting and finance,the prospects of the four modules as the core content analysis,analysis of the company's comprehensive multi-level financial.Through research and analysis,we can understand the operation and operation of enterprises,find and solve the problems existing in the development of enterprises,so as to improve managers' management ability and enhance their competitive advantages in the market.Strategic analysis can provide the development strategy for the enterprise;accounting analysis can effectively estimate the current enterprise accounting quality;financial analysis can understand the enterprise profit operation,solvency and cash flow situation,and the use of comprehensive financial analysis model can make a comprehensive evaluation on its financial condition;finally,based on the analysis of the problem.Combined with the analysis of the corresponding development prospects make forecast and put forward the improvement measures of Yurun company.
Keywords/Search Tags:Harvard framework, Financial analysis, Yurun company
PDF Full Text Request
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