Research On Marketing Strategy Of Telecommunications Industry Group Customers In The Age Of Intelligent Information Service

In the new round of global scientific and technical revolution,the group technical revolution featured by intelligence and ubiquitousness is reshaping the industrial pattern and changing national strengths.The telecommunications industry is a foundation and pioneering force for intelligent development.As a central enterprise and extra-large communications operator,China Telecom bears in mind its responsibilities towards the country and society,also has developed and been implementing its intelligenceoriented transformation strategies during the “Thirteenth Five-Year Plan”(2016-2020),actively devoting itself to the building of Intelligent China together with other parties.China Telecom strives to be a leading comprehensive intelligent information service provider through intelligence-oriented transformation.It aims to better serve the intelligent transformation and upgrading of industries,its wide customers and contribute more to the building of Intelligent China and of a moderately prosperous society in all respects with intelligent connection,platforms,applications and smart operation as well as integrated,open business ecosystem.In the age of intelligent information service,it is a big problem to be solved for China Telecom J Branch on how to maintain the competitive edge in the increasingly fierce competition among the market for group customers.The research object is marketing strategy of group customers with China Telecom J Branch as example.First the current situation and exsiting problem will be analyzed.The method of PEST-SWOT will be adopted to analyze the macro and micro marketing environment and competitiveness.Based on the market segmentation and market positioning of group customers from demand,value,industry and distribution,this paper proposes a marketing strategy which will meet the demand of comprehensive intelligent information sevice from the product,price,place,promotion by 4Ps market theory.The key business opportunity target of “Internet +” and a project supporting system will be established to ensure the effectiveness.At last,conclusion and suggestions will be made.It is hoped that through these studies,a new way to solve problems will be provided for China Telecom in the development of being the leading comprehensive intelligent information service provider.