Research On The Improvement Of The Quality Of Sales Staff In Shenzhen G Company

With the development of economy and society,demand of the market is becoming stronger and stronger,the manufacturing industry of communication equipment has become the first major industry in our manufacturing industry,especially in the field of mobile phone and telephone terminal manufacturing,which occupies the leading position in the market.The most significant advantages of communication equipment manufacturing industry are high technical content,high value-added products,less resource consumption and more environmental protection.In Shenzhen,a city which pays attention to the development of high and new technology,the communication equipment manufacturing industry has a broad development space.Shenzhen G company was founded in 1992.It is an early communication terminal manufacturer in Shenzhen.After the rapid development in 90 s and the steady growth in early twentieth Century,the performance has declined sharply in recent years.Such factors as narrow product development channels,unclear development strategy and inconsistency of diversification strategy are gradually facing the bottleneck of development.The manufacturing industry of communication terminal is in a stage of rapid change,with rapid development and broad prospects.The market is full of opportunities and challenges.Based on this,for the G company,it is urgent to develop the corresponding development strategy in combination with its own reality,so as to achieve the smooth survival and development of the competition in the increasingly fierce competition.Based on the actual situation of G company,this paper obtains through the PEST analysis method,for the present overall macro environment,it is extremely favorable for the development of the communication terminal manufacturing industry,the whole industry is developing faster,and is facing important development opportunities,and the market has a broad prospects for development.However,combined with the results of Potter's five force model,we can also find some unfavorable factors,such as low threshold of potential competitors,more substitutes in the market,and a gradual increase in the bargaining power of suppliers.In addition,through the analysis of the internal resources of G company and the capability of R &D,production,sales and finance,the general situation of the internal environment of the company has been mastered.Based on the analysis of G company's internal environment,based on the above analysis,this paper makes a development strategy for G company to break through the current bottleneck of development,including vision,goal,overall strategy,competitive strategy and product research and development,marketing and other functional strategies,through re positioning of products,strengthening team building and preempting market share.To ensure the implementation of the strategy by means of strengthening the ability of technological innovation,establishing an innovation incentive mechanism and improving the level of enterprise information.This paper is expected to provide constructive suggestions for the next development of G company,and it will be a reference for other communication terminal manufacturers.