Guiyang Will Soon Go To The Highway Port To Study The Strategic Transformation

With the sustained high-speed growth of Guizhou economy and the acceleration of urbanization process,the demand for logistics is increasing.The governments at all levels of our country have given a number of policy support to the development of logistics industry.Combined with the wave of technological revolution brought by "Internet +" and big data,a group of logistics and Internet information platform enterprises have been developing continuously,making the market demand of logistics industry changed greatly,and the traditional logistics park business has been greatly affected.The innovation of economic environment and technology stimulates the continuous transformation of China's logistics parks.Some logistics parks combine their own advantages and continue to transform to the direction of intelligent logistics.They gradually establish their own core competitiveness and enhance their own profitability.Taking Guiyang Mashangdao Highway Port,a well-known logistics park enterprise in Guizhou Province,as an example,this paper analyses the external environment,resources,advantages and disadvantages of the strategic transformation of Guiyang mashangdao Highway Port,combining the relevant theories of logistics management and enterprise strategic management with the actual situation of the western region and regional economic development in China.At the same time,it also analyses the constraints of Guiyang mashangdao Highway Port's development.And the existing problems,design and formulate Guiyang mashangdao highway port transformation strategy,determine the overall transformation objectives,overall strategy,business strategy and functional strategy.The strategic transformation of mashangdao highway port in Guiyang is mainly based on opening up the market,providing diversified logistics services,carrying out rail and rail intermodal transportation,standardized logistics services,intelligent logistics services,high-end logistics supporting services and other businesses on the basis of existing businesses.We should build the core competitiveness of Guiyang Highway Port,realize diversification of profits and reshape the competitive advantage of enterprises.This paper provides theoretical support for the future development of Guiyang mashangdao highway port,and provides a reference for the transformation of domestic logistics park industry.