Research On Differentiation Competition Strategy Of Changjiang Securities Investment Bank

After more than 20 years of development,China's capital market has begun to take shape,both in terms of market volume and stock size.Accompanied by a gradual reform,development and improvement of financial markets and capital markets further defined return to service the real economy source positioning,the securities company as an important member of the capital market,is bound to usher in a new development opportunity.In particular,the investment banking business,as the source business of securities firms,is also an important grasp of the service real economy,and it has brought great business opportunities.But in financial regulation strictly,trade competition and the capital market opening to the outside world,under the trend of the brokerage,investment banking is faced with such as homogenization phenomenon is serious,the core competitiveness is not obvious,comprehensive service ability is weak and so on various challenges.This thesis first by combing the domestic brokerage,investment banking business in the income structure,the development of the market data,etc,and the comprehensive strength of Changjiang Securities and investment banking revenue contribution,market share,market ranking index quantitative and qualitative analysis,found the Changjiang Securities development deficiencies and problems in the business field.Then,through the SWOT analysis method to Changjiang Securities investment banking facing the internal strengths,weaknesses,and analyzing the external environment,the opportunities,threats,coupled with Changjiang Securities industry,the investment banking business attribute and the firm's overall objectives and positioning,determine the Changjiang Securities investment banking should choose differentiation competitive strategy.Construction of differentiation competitive strategy,it is based on the analysis,summarized the problems of carding,build the SWOT matrix,with advantage factors at the same time,to overcome the weakness factor,use chance factors,dissolve the risk factors for the principle,the SWOT analysis model is established.Demonstrated that Changjiang Securities investment banking operations such as to realize the goal of "to enter the industry first phalanx",then it is necessary to summary of resources around the analysis model in the choiceof channels,service mode,the key business and study business leading the development of these four aspects to build the differential competitive strategy.At the same time,in order to ensure the strategy implementation,the corresponding safeguard measures should be made from the management mechanism,capital strength,human resources,database management and brand construction.This thesis focus on brokerage,investment banking,Changjiang Securities investment banking differentiation competitive strategy as samples to study,to hope that through this paper can help securities companies understand the current trend of the development of securities industry and the situation of themselves,more in-depth on investment banking competition strategic thinking.Puts forward the differentiation competitive strategy also hope to provide certain reference for Changjiang Securities and securities trade,by raising the brokers in the financial industry's core competitiveness,accelerate the brokerage transition from a comprehensive financial service provider,to better serve the real economy.