Research On The Marketing Strategy Of Honeysuckle In Pingyi County

With the progress of the society and the development of the economy,the living standard of people is gradually increasing.More and more people are beginning to pay attention to their own quality of life.Pingyi honeysuckle caters well to the needs of the people.Pingyi honeysuckle is one of the 70 famous Chinese medicinal herbs determined by the State Council,and it is used in 1/3 of the Chinese medicinal preparations.It has the efficacy of clearing away heat and detoxifying health care,and has extensive use in health food,pharmaceutical manufacture,economic ecology and production of beer.Pingyi honeysuckle is the main origin and origin of honeysuckle,and the characteristics of Chinese medicinal herbs are obvious.2003,a sudden "SARS" swept across the whole country and played a great role in the fight against SARS.In a short time,the price of honeysuckle was in short supply,the price rose sharply,and the planting area also expanded.Blind planting in other areas has created a huge challenge to the marketing of honeysuckle in Pingyi.Facing the new situation,how to adapt to the marketing environment,seize the opportunity to expand the market,the key of the problem in marketing.Based on a large collection of materials,absorbing the essence of others' research and guided by product marketing theory,this paper analyzes the marketing environment and marketing status of Pingyi honeysuckle products.The main problems of Pingyi honeysuckle product marketing are summed up through PEST analysis and SWOT analysis.The quality and safety problems,Pingyi honeysuckle product yield increased slowly and high value-added product development,marketing channel is not perfect,the network marketing environment is not perfect and so on;and put forward corresponding suggestions,mainly from Pingyi comprehensively improve the quality of honeysuckle,carry out the strategy of revitalizing the country,expand the planting area,extend the industrial chain the increase of high value-added product development efforts,improve the marketing channels and the rules and regulations and other measures in order to promote the further development of Pingyi honeysuckle product marketing.