| Since the reform and opening up,especially with the gradual establishment and continuous improvement of the socialist market economic system,Chinese economic strength has risen rapidly,especially the quality of life of rural residents has gradually improved,and the importance of the rural consumer market has continued to increase.Rural consumption has become Pull the key power of domestic demand.The report of the Nineteenth Party Congress also pointed out: The three very important issues of agriculture and rural peasants directly affect the quality of life of the national economy and the people's livelihood.Under the fundamental and crucial role of the decision effect,the agricultural and rural peasants will give priority to the development of agricultural modernization.The economy has become an important guide for improving the living standards and living structures of farmers and improving their income structure and consumption structure.In view of this,the issue of the consumption structure of rural residents in China deserves in-depth study.Income plays an important role in consumer decision-making and is an important factor in the change of consumption expenditure,and the change of income structure restricts the change of consumption expenditure and its structure.Therefore,this paper,taking the rural residents in Shandong Province as the research object,combined with the material data of the statistical yearbook of Shandong province from 2003 to 2017,analyzes the changing trend of the current income structure and consumption structure of the rural residents in Shandong Province,and analyzes the consumption structure and the consumption structure of the rural residents in Shandong province by using the multiple linear regression model.To find out the problems existing in the consumption structure of rural residents in Shandong Province,and put forward corresponding policy recommendations for the problems.To improve the living standard and quality of rural residents in Shandong Province,and to promote the economic development of Shandong Province,it also plays a complementary role in the study of the consumption of rural residents in Shandong province. |