Research On New Media Way Of Baoding Post Enterprise Culture Construction

China Post,as a traditional business enterprise with a century-old state-owned holding,it has undergone the transformation from government agencies to enterprise-owned enterprises,and the organizational system has changed from macroscopic to microscopic.Baoding post belongs to China Post Group and the corporate culture is in the same lineage.Under the impetus of the continuous development of new media,Baoding Post explores and tries new enterprise culture construction and development.The article mainly includes the following parts: The first part is about the introduction including the background,purpose and significance of the research,and it expounds the current research situation of the enterprise culture.Moreover,this part lays the foundation for the next step of the culture construction framework and the plan of new media enterprise.The second part is about the theoretical foundation,the concept of corporate culture,stating the characteristics,elements of the structure and function of the enterprise culture,which can provide a theoretical basis for the Baoding post new Media enterprise culture construction problems.The third part explains the status quo of Baoding post Enterprise culture,this chapter mainly explains the case analysis of Baoding post new media enterprise culture construction.Through the analysis of the case,the paper analysises the problems of the application of new media to the construction of enterprise culture in Baoding post and the reasons of influencing the culture construction of Baoding Postal enterprises.The Forth part explains the opportunity and challenge brought by new media for Baoding Post.It first puts forward the new opportunity brought by new media for Baoding Post,the new challenge that the media brings to Baoding post,and the necessity of using new media to build enterprise culture.The last part of Baoding post uses the new Media enterprise culture construction and innovation,changing the idea to use new media to enhance the enterprise's strength,elevates the enforcement of new media in the corporate culture construction of the influence and preventive to control the new media enterprise crisis managementBased on the theory of enterprise culture and new media,combined with the actual situation of Baoding post new media platform,the paper uses the advantages of new media to develop the enterprise culture construction and promote the process of enterprise culture construction,and uses the example of Baoding Post Mall construction to promote the research of Baoding post enterprise culture construction under new media.