Research On The Business Development Of A International Logistics Company Under The Circumstance Of Cross Border E-commerce

With the increasing development of the economy,the continuous progress of the information technology & network technology,the cross-border e-commerce enterprise in our country has obtained the full development.The cross-border e-commerce plays a very important role in China's economic growth mode,taking a new road to industrialization,optimizing the allocation of resources and promoting the international competitiveness,and the impacting becomes increasing important.The government also has issue many policies to monitor and guide the developing of cross-border E-commerce,which also further promote cross-border e-commerce develop rapidly in China,and lead it to tend toward internationalization.There are four parts for the dynamic full operation of cross-border e-commerce,they are information flow,commerce flow,cash flow and logistics,the first three can work by internet purely,but only for the logistics,which must be handled in the real world.Logistics is the necessary condition and fundamental gurantee of cross-border e-commerce.On the contrary,the progress of traditional international trading is decreasing day by day,which impact the traditional business in international logistics company,it leads them to find the new fields from where the company can gain more profit.There are many researchers both in domestic and foreign countries,who made a lot of research on cross-border e-commerce,meanwhile they already obtained some great achievement on this subject.But under the circumstance of cross-border e-commerce,the impact to the international logistics company,there will be great value with the research on this field.This paper select A international logistics company as the research source,according to the analysis of A international logistics company,to find out how A international logistics company to find a new road under the circumstance of cross-border e-commerce.This paper is mainly made from these six parts: Firstly,the background of cross-border e-commerce and the method of research,it introduce the background and significance the this research,the literature review in internation and domestic,explain the research method and innovation points.The second part is the theoretical basis of this research,briefly introduced the concept and models of cross-border e-commerce,list the concept the logistics,international logistics,cross-border e-commerce logistics,also list the mail models of cross-border e-commerce.The third part is the current status in the internation and domestics of cross-border e-commerce & cross-border e-commerce logistics,also indicates their characteristic,briefly introduce the solution of cross-border e-commerce logistics.The fourth part mainly introduce the current status of A international logistics company,it's operation model,do SWOT analysis about this company,SWOT means Strength?weakness?opportunity and threaten,further knows the basic condition of A international logistics company,analysis the dilemma of this company,also use the experiential summary method to analysis the development strategy of cross-border e-commerce business in this company.The fifth part is to introduce the new road of A international logistics company in the circumstance of cross-border e-commerce,according to the real situation,introduce below aspects about A company's new business: it's overall thinking,target market selecting,create the platform of cross-border e-commerce,the product strategy depending on the company own strength,global network strategy and service optimizing strategy.The sixth part is the conclusion of research and the suggestions of its future development.