An Open Innovation Study Of The Zhejiang Qianjiang Motorcycle Limited By Share Ltd

With the acceleration of globalization and the arrival of industrial 4.0 era,the limitation of closed innovation mode is becoming more and more obvious,open innovation leads the enterprise practice from independent innovation to cooperation,sharing and synergy,and the EU implements the innovation policy of "open innovation,open science,open world".With the acceleration of globalization and the arrival of industry 4.0 era,the limitations of the closed-end innovation mode are becoming increasingly obvious.Open innovation leads enterprises to move from independent innovation to cooperation,sharing and synergy,and the EU implements the innovation policy of "open innovation,open science,open the world".As a member of the motorcycle industry,Zhejiang Qianjiang Motor Co.,one of the two companies that have been under continuous pressure in 2014-2016,is one of the largest domestic companies in terms of its overall vehicle development,production,production,production,production,production,production,production,production and sales and sales and sales.Because innovation is the driving force of enterprise development,the company evaluated the innovation strategy of the past,thought that the road of innovation is too closed,based on the prospects of enterprise development driven by open innovation,choose open innovation road.Taking Qianjiang Motorcycle as a sample of open innovation research,based on the open innovation theory and enterprise strategy management theory,this paper studies what capabilities should be possessed in the implementation of open innovation in motorcycle industry under the new era and industry background.How to build an open innovation platform? How to form a development-based innovation strategy? And then,according to the theory of the combination of the enterprise growth stage and the innovation model,the open innovation path selection is put forward,in order to ensure the realization of the strategic goal.Through the study,the following main conclusions are drawn.First,the era of industry 4 has arrived.It is the key to solve the motorcycletechnology problems and improve the overall innovation level of Qianjiang motorized open innovation platform.Second,through the evaluation of Qianjiang open innovation ability,points out the shortcomings of the open innovation ability at the same time,combined with the analysis of the current business environment,analyzes the rationality of open innovation the strategic objectives of the enterprise form,namely to large displacement motorcycle manufacturing as the core competitiveness of enterprises,new energy and automobile spare parts industry as the strategic goal of enterprise development pattern booster,and points out four main problems to be solved to achieve strategic objectives in the process of open innovation and the corresponding solving methods,improve the innovation ability of the enterprise with the patent cooperation strategy to solve the shortcomings of open innovation ability;to motorcycle company the current advanced manufacturing technology as the foundation,in cooperation with the international advanced motorcycle manufacturers,positive development of motorcycle The owner of the passive safety protection technology;the development of motorcycle products and improve the large displacement section,in order to seize the domestic market more than 600 cc motorcycles;through to the enterprise at present,new energy motorcycle and auto parts business in the value chain activities and auxiliary activities in specific areas of open innovation to improve enterprise competitive ability,to support the strategic development.Third,according to stage and innovation model of industrial development with three stage principle,this paper takes Qianjiang Motorcycle existing technology and three strategic direction for future development of the technology gap,the opening of the innovation of enterprise search path,namely for the auto parts business should search path by analogy,the improved incremental innovation process strategy;lithium battery business for the new energy industry mainly through the search path and complex search path of analogy,in order to improve the implementation of technology innovation strategy,improve the added value of the products incremental innovation strategy for motorcycle industry should be supplemented;the search path through the situation,the use of defensive strategybased incremental innovation innovation.In a word,from a theoretical point of view,because the domestic research at present open innovation of large motorcycle enterprises is relatively small,this article aims to Qianjiang open innovation theory research,application research of deepening the theory of open innovation in the motorcycle industry;from the perspective of practice,the Qianjiang Motorcycle go open the road of innovation problems analysis for open innovation path,to help achieve the "Qianjiang Motorcycle to build world-class motorcycle manufacturing enterprises" vision,to provide experience for similar enterprises.