Research On Strategic Transformation Of HCIG Energy For Investing In Overseas Electric Market

To date,the repetitious haze has become the recurring nightmare of the public.Accounting for over 50% of the total coal consumption,the coal-fired power industry is once again under huge pressure of public opinion.Externally,government has promised to reduce carbon emission to the international community.Internally,regulations have been issued to adjust the energy structure and strictly control the coal-fired power plant scale and emission index.Along with the increasing emphasis of technology and policies,non-fossil energy start to demonstrate potential and continue to compress the space of coal-fired power plants.As a local government-owned enterprise,HCIG ENERGY has suffered decreases in power generation capacity,active space and overall profit due to threats from many aspects.HCIG ENERGY is in urgent need to explore a path of survival in this predicament,search for new market opportunities,and reverse the unfavourable business situation.This thesis first introduced the power industry development at home and abroad,and the investment situation of Chinese enterprises in overseas electricity market.It also used the PEST model to provide analysis on the macro environment faced by HCIG ENERGY.In the general context of declining domestic thermal power generation,the thesis applied SWOT to analyse the internal advantages and disadvantages as well as the external opportunities and threats of HCIG ENERGY and considered the WO strategy as a major transformation strategy for the challenging situation.Subsequently,the thesis pointed out that initiating the investment in overseas electric power market should be one of the most important strategies for the strategic transformation of HCIG ENERGY.Based on the current situation of overseas investment of China's electric power enterprises,the author proposed the concrete measures and implementation details of the transformation,analysed the potential risks of investing in HCIG ENERGY overseas projects and suggested corresponding risk control measures.This thesis aims to provide some guidelines for China's energy companies to “reach out” to overseas investment,as well as to enhance the core competitiveness of enterprises.In the meantime,it will be a useful reference for the transformational development of energy enterprises during the continuous downturn of thermal power industry.