Market Strategy Research On The Business Department In D City Of Bank Of China International Securities

The business department in D city of bank of China international securities,like other business departments of securities,whose business has been hit hard by the continued downturn in market market and popularity since the end of the bull market in 2015.At the same time,the sales department also has regional brand reputation is not high,the customer division is not clear,the business service is simplified,the marketing channel is not rich,the marketing team professional level is not high,the problem of insufficient management and so on.In this paper,the business department in D city of bank of China international securities market as a strategy research object.Hope,based on its marketing status,combined with marketing theory knowledge,for the business department of securities in D city better to carry out business,provide reference marketing strategy.The country has introduced a series of support plans for the current market environment,which has brought new hope to the market,but at the same time the securities industry has relaxed its access,the competition has become more and more fierce.Through the PEST analysis theory and STP theory,the business department's macro-environmental,the industry and the competitors,the customer market,the analysis.After the market segmentation,target market selection and market positioning,combined with practical work experience,this paper puts forward the corresponding marketing reference scheme for D sales department from five dimensions: product,price,place,promotion and service.At the same time,the implementation and guarantee of marketing strategy are expounded of the abstract.