The Research On The Development Strategy Of G Estate Company

With the country moved further in the economic and industrial restructuring,the real estate industry had changed from rapid growth stage to storming,small and medium-sized real estate enterprises will face greater competitive pressure as the increasing market concentration.As a new consumption form,leisure agriculture is becoming more and more popular in consumers.As a traditional enterprise,the G company is built in this backdrop.A lot of problems had arisen,when the firm was operation in Qiqihaer a few years later,as a market pioneer,such as idle project,department absence,financial tension,management and lax.agriculture and property were not well integrated.To improve the status quo of enterprises,and seek new ways to transform the firm,so I feature this paper.In a certain period of time learning the relevant theoretical knowledge of the development strategy,Want to find the reason for the company's strategy.Using qualitative and quantitative analysis methods and tools,we make a systematic analysis of company strategy from the strategy of the company layer to the business layer and the functional layer respectively.In this way,some suggestions are given for the future development strategy of the enterprises: the transformation of the agricultural real estate development model with the core of the real estate in the business stratagem,and the choice of the agricultural real estate development path with leisure agriculture as the core.The implementation of human resources strategy,marketing strategy,corporate culture strategy and financial strategy can ensure effective and effective implementation of the upper level strategy.It is hoped that through this article,the research on the agricultural real estate strategy of G company can provide the help for the future development of the enterprise,and provide the reference for the small and medium enterprises who want to seek the transformation.