An Emperical Research Of Development Strategies In H&H Property Consultant

With the rapid development of China's real estate industry, real estate consultancy industry obtained enormous achievements, but inflating growth and increasing competition brought a lot of problems, and many real estate consultants confront a lot of difficulties and confusion in the strategy making, such as the unclearness of company position, the shortage of human resources, and the contradiction with the developers. Shenzhen H&H Property Consultancy Co., Ltd, as a typical representative of this industry in China, faces the same problems. This article analyzes the common characteristics of real estate consultancy industry and presents the competitive and up to date situation of real estate consultancy in Shenzhen, and then based on the specific situation of Shenzhen H&H Property Consultancy, concludes the advantage and disadvantages of H&H Property. H&H Property is competitive in the marketing and plan ability, yet weak on the management and brand image building. According to the SWOT analysis of H&H, the author, based on the modern marketing partition theory, put forwards that H&H should apply differential market strategy, focus on the commercial real estate market, and be high profile with the cooperation with the developers, so ad to maintain its core competitive. In writing this article, the author tries to provide a right, reasonable and comprehensive reference for the industry and presents development directions for H&H. Besides, this article also plays an important role in the new market development, management improvement and human loyalties.