Research On Innovation Strategy Of Soochow Securities Brokerage Business

After nearly 20 years of development,China's capital market from 2008 to 2015,the financial impact of the fall,once again rushed to high gradually mature.In this raging like a storm in the market environment,Soochow securities brokerage business,with the continuous development of the market,but also the rapid growth step by step.With the new market environment and the financial policy change Soochow securities,the brokerage business is also facing a series of problems to be solved.The relevant research results based on the domestic and foreign securities brokerage business and the latest developments are summarized and analyzed,and then the concept of securities brokerage business and securities brokerage business innovation theory were introduced in detail,the securities brokerage business.Secondly,through the analysis of the specific situation of Soochow securities brokerage business,the specific development situation to illustrate the Soochow securities in China's securities industry and the status of the company's securities brokerage business.And from the business model,marketing,business management,many loopholes in four aspects of customer management and other issues to a detailed analysis of its brokerage business there.Again,in-depth analysis from the innovation path of Soochow securities brokerage business,put forward the concrete innovation development strategy.And from the specific types of business innovation,promote the transformation of the brokerage business,strengthen channel development,marketing innovation,strengthen customer management,improve service quality,given the many aspects to improve the innovation ability and so on the proposal.Finally,Using the value chain analysis to put forward safeguard measures required in Soochow securities brokerage business innovation model,in the specific implementation process to provide a strong guarantee.Hope can improve the Soochow securities problems in the brokerage business,to create a more brilliant performance and achievements in the history of the new environment.