Investigation And Research On The Development Of Tourism Insurance In Lanzhou

Along with the rapid development of Internet and information technology,Lanzhou city tourism has diversified tourism,but the development of tourism insurance products lags behind,the types of tourism is less,the protection of low,service is poor,far can not meet the needs of tourism market development.In view of this,study the travel insurance,especially for a region or city,from the aspects of tourism,travel agencies,insurance companies and tourism administrative departments and other do field research,have helped us to gain an insight into the problem existing in the tourism insurance market,according to the actual situation of the proposed method to solve the problem.To local to overall,thus for other regions or China's tourism insurance research provide empirical reference.In this paper,the relevant theory of the tourism insurance,respectively,the supply and demand of Lanzhou tourism insurance and analysis of the situation,found the problems of the tourism insurance market in Lanzhou City,according to these problems put forward the corresponding tourism insurance development proposals.This paper is divided into the following five parts:The first part is the introduction,this part mainly carries on the elaboration to the background and the significance of the paper research,at the same time,the domestic and foreign tourism insurance research present situation carries on the comb,finally introduced the research method and the content of this article mainly.The second part is about the concept of tourism insurance.This part is a comb of the relevant concepts of tourism insurance,this paper is based on the framework of the thesis,mainly from the concept of risk and cognition,to explore the concept of tourism insurance and its functions,characteristics and classification.The third part is the investigation and analysis of the supply and demand of the tourism insurance in Lanzhou,and the investigation and analysis of the tourism insurance development in Lanzhou,the supply of tourism insurance in Lanzhou,and the analysis of the demand of the tourism insurance in Lanzhou.The fourth part is the suggestion on the development of Lanzhou's tourism insurance,and puts forward some suggestions on strengthening the tourism risk awareness and the tourism insurance awareness,establishing and perfecting the system of tourism insurance products and strengthening the marketing ability of the insurance products.The fifth part is the conclusion and prospect,combing the main conclusions of this paper,and summarized the shortcomings of the text,and then put forward the next step of the research.