A Study On The Business Transformation Of Bank Of China Quanzhou Branch

The financial disintermediation developed rapidly.The promoting of interest rate liberalization.And it has arrived that asset management,investment banking,and big data era.The banking industry has entered a new era of competition,both depth and breadth,have new development.And the company's business as a major source of profits for the Bank of China Quanzhou branch at now and future,which is essential for the development of the Bank of China Quanzhou branch.But in recent years,the business of Bank of China Quanzhou branch faces the situation of weak growth and lack of innovation.At present,the financial market environment changes.In the context of the interest rate liberalization,and multi-level capital market,the bank of China Quanzhou branch,need to find a breakthrough to expand the company's business transformation and development of the road.In this paper,using the tools of strategic management,analysis the current development status and problems of the company's business of Bank of China Quanzhou Branch,that from the three plate liability business,asset business and intermediary business.There are some advantages for the bank of China Quanzhou branch,such as scale advantage,product advantage,talent advantage and channel advantages,and are some opportunities,such as "The Belt and Road" construction policy.But facing a lots of challenges,which is that spreads narrowed,customer maintenance costs,increased competition,bad credit environment,increase in non-performing loans.it is an urgent to accelerate the transformation and development of the business of the company.Finally,according to the current financial environment,we proposed the transformation strategy of the company's business for the Bank of China Quanzhou Branch,from three aspects that the liability business,asset business,intermediate business.It puts forward the transition direction of the liability business from the aspects of meticulous management of customers and product innovation;and puts forward the transition direction of asset business from the customer service,asset allocation,business investment banking;puts forward the transition direction of intermediary business from the intermediary business brand building and innovation,service innovation,value chain construction.