| In order to promote the development of housing rental in Dalian City,promote the smooth progress of the housing rental filing so that the general public more convenient for the rental contract and housing for the record,to enhance the efficiency and filing record filing efficiency,while strengthening the supervision of the housing rental market.August 2015 By the municipal government project,the Municipal Land and Housing Bureau to take the lead,face all social tender,set up a "Dalian City Housing leasing management platform."The platform is operated in the way of setting up a project company.The platform is operated through market-oriented means.It uses private capital to reduce government investment and enhance operational efficiency.In addition to the need to complete the lease contract rental housing,low-rent housing,public rental housing,parts inventory operations,and the government and the market release of rental transactions and other public services,in order to obtain a certain income,the platform continued healthy business development.The platform also provides value-added services for home agency companies and home rental parties,such as the issuance and search of house rental information,financial services and so on.With the development of the Internet economy,operations have become one of the most important tasks for Internet-related enterprises.The Internet has experienced rapid development in China for more than 20 years.From single portals such as Sohu and Sina to platforms that emphasize ecological systems such as WeChat and Taobao,the contents and methods of work on Internet products have undergone tremendous changes.The theory involves operations management,marketing management,psychology,behavioral economics,bilateral market theory,product design theory and many other fields.This article explores the different aspects of the connotation,scope and management of Internet platforms and traditional production and service industries.In combination with the actual work of the author,taking Dalian Real Estate Leasing Management Platform as an example,this paper tries to find out the problems that the platform faces at the operational level.It explores how to use the Internet platform to operate relevant knowledge and means in the new situation and solve various problems encountered in the operation of the platform through such means as operation mode innovation,product planning,establishment of quality system and drainage.At the same time,certain benefits are obtained,the operation of the platform itself is maintained,and the healthy development of the business is continued.This article is divided into six parts:The first part of the introduction,a brief introduction to the theme of the article and research background.The second part introduces the status quo of the platform and reveals the problems in operation and management.The third part is about operations management,bilateral market theory and the Internet industry to discuss more dimensionality reduction attacks.The SWOT analysis method is used to discuss the problems encountered by the platform in depth.The fourth part is based on the above discussion,first of all put forward the overall idea of solving the problem,and then discuss the implementation of the specific comments.The fifth part puts forward measures to guarantee the smooth implementation of the solution from several aspects of financing,talent,corporate culture and brand image.The sixth part is the conclusion. |
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