A Study On Development Of The Business Models Of Public Service Platform Of The Internet Of Things

This research topic is to study business ecosystem and value network based on theprofit pattern within the industry before the business pattern of Public Service Platform ofIOT is established. However, the scale of the enterprises in the IOT industry chain isrelatively small and the resource has not been full of use. It will be new direction tointegrate all the parts of the industry chain using Public Service Platform of IOT.The paper starts from the theory of IOT, business pattern and public products; thecorresponding concepts are to be illustrated. The third chapter introduces current situationand usage of Public Service Platform of IOT and lists some questions about the businesspattern of the platform.The fourth chapter analyzes the influenced factors of the business pattern for PublicService Platform of IOT. The business pattern, profit pattern and operation solution will beintroduced, which will conclude personalized cooperation pattern and friendly chargingpattern. The analysis of “Siliu” results the development trend of the business pattern. Thefifth chapter analyzes the price strategy, the solution of marketing and sales, target clientsand target markets for Public Service Platform of IOT. Therefore, the profit of the platformcomes from the services of business testing and verification, online development, seat fees,business training of application development, information, product show, experienceservice and other value added services. The market of Public Service Platform of IOT willbe predicted at last.Together with studying the business pattern of Public Service Platform of IOT, thetopic collects the requirements of the industry development, reasonable business pattern,marketing strategy, profit pattern and market prediction. The ideas from the paper will bevery important to the future development of Public Service Platform of IOT.