Research On The Market Development Strategy Of SINO Company

SINO company was established in 2001,engaged in system integration industry,completed in 2008 listed,annual sales reached 2.5 billion,the company has a system integration level qualification,security level,involving Class A and other domestic first-line qualification.At present,SINO's core business focuses on the financial sector,with a large share of the delivery of hardware systems in major domestic financial institutions and little market share in other industries.Under such circumstances,if the financial market is in crisis,the company's Survival will be a great challenge,so it is necessary to study SINO's market development strategy.Based on the theory of system integration and market development,combined with the current market environment and the actual situation of SINO Corporation,this article analyzes the internal and external environment of the company,through the application of STP theory and market development strategy,determines the market development of SINO corporation strategies,including core market development strategy,new market development strategy,new product market development strategy and big data and cloud technology market development strategy,and further clarify SINO's market development strategy of safeguard measures required in the organizational structure,human resources,technology Capabilities,new product development effectiveness evaluation mechanism and corporate culture to meet the needs of the company's market development strategy.The study on SINO's market development strategy can further promote the development of the theory of enterprise market development and at the same time provide reference for the formulation and implementation of other enterprises' market development strategies.