Research On Product Differentiation Strategy Of S Company

Today,the environment facing our country is becoming more and more complex and there are more and more competitors.How the city commercial bank develops healthily and quickly has always been one of the core issues of concern for the financial banking community.S company,as a city commercial bank,although it is showing the fastest and best development trend in history in recent years,it is still in a disadvantaged position in the complex market competition due to its weak foundation and therefore explores its devilopment path.At the same time,with the increasing importance of personal financial services in the profitability of commercial banks,each bank has elevated it to a high level of business strategy,but compared with competitors such as state-owned banks and foreign banks,S company The existence of financial products with fewer types,weak innovation,and weak risk prevention and control capabilities makes development more difficult.Therefore,this dissertation uses the differential competition theory to analyze and research S company and explore the future development direction of S company.It includes:First,introduction,Method,content,meaning,background are introduced.Secondly,the important parts of the domestic and foreign literature of the differentiation strategy and the parts used in the S company are reviewed.Third,the company is operating at the current stage.The existing problems have been summarized,and targeted countermeasures and suggestions have been made in response to the problems that have arisen,with a view to effectively improving the operating level of S company,summarizing the papers,and presenting deficiencies and further research directions.