Research On The Backward Integrated Development Strategy Of M Company

The scale of the company is difficult to be large and the industrial chain is imperfect,thus losing competitiveness.The predicament of being eliminated.With the deep development and development of the market,the status of the industrial chain is emerging.The competition between enterprises has evolved into the competition of the industrial chain.Because of the time and extent of development restrictions,at present a lot of understanding is not enough,in an effort to enhance the competitiveness of products and tend to focus on improving a link,and the construction of the industrial chain of the lack of strategic thinking and understanding,the core competition of domestic and foreign elements to lack of competitiveness upgrade.In view of this,for enterprises with high raw material dependence,the strategy of backward integration is more common as the choice of business strategy.In order to make the enterprise occupy the active advantage in the market competition,it will transform into competitive advantage,expand the scope of business and expand the scale of the enterprise.The advantages and disadvantages of this management strategy coexist,and the implementation of this strategy must take advantages and avoid harm,avoid shortcomings,avoid its disadvantages,and give full play to its advantages.Taking M sugar company as a case,combined with the specific situation of sugar industry development in China,this paper makes a detailed analysis of its market environment and its internal condition,and discusses the competitive advantages and disadvantages of M sugar company.Combined with the operation characteristics of M sugar company,we use SPACE matrix to analyze and evaluate its strategic objectives,and point out the problems in implementing M strategy.On this basis,we put forward some pertinent countermeasures and suggestions.