Research On The Cooperative Relationship Between Real Estate And Retail Business In County Commercial

Housing is the carrier of all kinds of business activities.The level of economic development in a certain area is positively related to the degree of development of commercial real estate.The commercial real estate and retail industry depend on the coexistence,the retail industry widely exists in the commercial real estate,the profit produced by the retail industry is the source of the commercial real estate income;however,the material basis of the commercial real estate advantage retail industry is unseparated in space,which reacts the inevitable cooperative relationship between the two.At present,the coordination level of China's commercial real estate and retail industry is relatively low,especially in the county area.The county economy in our country is facing the difficulties of commercial real estate.Firstly,the county economy lacks mature commercial real estate business.Secondly,the low quality commercial real estate in the county economy is oversupply.With the upsurge of real estate investment in China,the commercial real estate of the county economy is also into the market.However,the existing problems of these commercial real estate projects are more prominent,and the investment efficiency to the county economy is more efficient.It has a great influence.In the environment of county economic development,cooperative innovation is inevitable for commercial real estate and retail businesses.That is to say,improving the efficiency of cooperation,reducing the cost of friction and putting more profits into pocket is the core of this paper.This paper makes a literature review on three key words of "commercial real estate","retail format" and "commercial real estate synergy".This paper analyzes the commercial real estate and retail formats in our country,and analyzes the synergy mode of the two.In the core chapter,the cooperative mechanism of commercial real estate and retail industry is studied,the game model of the real estate dealer and retailer is constructed,and the two core elements of synergy between the two sides are put forward,and then the mechanism of synergy effect and the game of profit distribution mechanism are studied.This paper analyzes the realization elements of the synergy between the real estate agent and the retailer,and further constructs a three-dimensional model to provide the theoretical basis for the realtor and the retailer to achieve synergy.Finally,this paper analyzes Tian Sen's strategy of Tian Sen Hui group.This paper analyzes the opportunities and challenges of Tian Sen group,and puts forward some suggestions for further enhancing the operation level of Tian Sen Hui.