| Due to the dramatic development of Internet technology,online shopping related facilities such as online shopping malls,online payment and product distribution have been continuously improved,and consumers are increasingly inclined to online shopping.The Heilongjiang green food industry as Heilongjiang Province's "Top Ten Key Industries" has the greatest development potential and the best growing industry.It is an important part of Heilongjiang Province's economic growth,but Heilongjiang Province is located in the northeastern region of China and does not occupy the geographic advantages of marketing.Exploring online distribution channels has become the top priority for the development of green food enterprises in Heilongjiang Province.How to optimize existing network distribution channels in the fierce market competition has been put on the agenda.Therefore,the needs of consumers in the online distribution channels of green food companies in Heilongjiang Province were clarified,the level of online distribution channels for green food enterprises in Heilongjiang Province was determined,and the online distribution channels of Heilongjiang Province's green food companies were combined with the current status of online distribution.Effective optimization is of great significance to ensure the stable and sustainable development of the green food industry in Heilongjiang Province.This article first defines the concepts of the related concepts of Heilongjiang green food companies and online distribution channels,and analyzes the characteristics of Heilongjiang green food,describes the basic theory of network distribution channel construction,and systematically analyzes the types of existing online distribution channels in Heilongjiang Province,and identifies the current The Problems Existing in the Network Distribution Channels of Green Food Enterprises in Heilongjiang Province.Secondly,based on the literature analysis method and online data acquisition method,the influencing factors of the online distribution channel of green food enterprises in Heilongjiang Province were identified,and on this basis,the index system for the measurement of the level of online distribution channels for green food enterprises in Heilongjiang Province was established;based on the abrupt progression method and the main The component analysis method constructs a model for measuring the level of online distribution channels for green food companies in Heilongjiang Province,measures the level of online distribution channels for 8 representative green food companies in Heilongjiang province,and classifies and analyzes the measurement value of the level of online distribution channels for sample companies.The coupling degree model was used to analyze the internal coordination of the sample company's online distribution channel construction,and diagnosed five obstacle factors of the construction of online distribution channels for the green food enterprises in Heilongjiang Province.Finally,based on the analysis of the measurement results of the level of online distribution channels for green food companies in Heilongjiang Province and the obstacles to the establishment of online distribution channels for green food enterprises in Heilongjiang Province,the current status of the construction of online distribution channels for green food companies in Heilongjiang Province is actively coordinated with the integration and prudence of local Internet platforms.Conducted the selection of online distribution channels,actively participated in the supervision of online distribution channels,improved the construction of distribution channel supporting facilities,and channel conflict control and coordination.Five suggestions were put forward to optimize the construction of online distribution channels for Heilongjiang province's green food companies,and to draw Heilongjiang province's green food Network distribution channel operation path map. |
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