The Evaluation And Strategic Application Of Enterprise Niche In Mutation Progression Method

Energy conservation and environmental protection industry is a leading industryand strategic industry, it’s can be fostered to an emerging industry. It can induce thematerial resource consumption, bring about comprehensive benefits and knowledgetechnology intensive, use less space to grow up and the radiating and driving abilitystrong market potential, etc. By contrast, due to a late start and lack of backboneenterprises. Energy conservation and environmental protection industry in China has aweak foundation, the number of the corporations now is still at the low levelcompetition. So, it is necessary to make in-depth research and forecast the developmentof the industry to provide Suggestions for its development.First of all, this paper put forward that it is imminent to set up one comprehensivecompetition ability evaluation system of the enterprise in the industry of the presentenergy conservation and environmental protection. Enterprise evaluation at home andabroad mainly from two aspects: enterprise performance evaluation and the growthevaluation. Both the two evaluation has its defects, so, on the basis of literatures andachievements at home and abroad, this paper take the key ecological niche factoraffecting the operation of enterprises as the research object, analysis of ecological nicheas an enterprise of the role of micro niche evolution and its factor to development of theenterprise, and then try to establish an theory identification model to identify theecological niche factor, through inductive research both at home and abroad, and finallyselect needs, resources, technology as the represent factors of the system, then, explainsthe relationship between the four factors.Then, use the knowledge and method of mutation theory, combined the data oflisted companies of the energy conservation and environmental protection companies,this paper calculate the enterprise’s niche evaluation rank, try to analyze the differencesbetween enterprise comprehensive strength. Finally, use the enterprise niche rank,provide some advices to the extension of the market competition mode of enterprisesand the selection of business model.At last, that paper found out that both the use of niche theory at home and abroadare mainly concentrated on two aspects: the choice of enterprise strategy and the business model. But the understanding of the relationship between them in manyscholars and enterprise managers are not clear. Therefore, this article do research fromthe theory aspect, try to clarify the relationship of the ecological niche of enterprises, theenterprise strategy and the enterprise business model. Try to solve the problem of theapplication of ecological niche from the Angle of theory.The conclusion of this paper shows that the enterprise niche evaluation method canovercome the deficiencies of the enterprise performance evaluation and growthevaluation methods.Enterprise niche, as an objective existence between the enterprise ecosystem andmonomer, is the bridge between the enterprise and the market environment. With theintensification of competition, the enterprise should scan its palace, strategicmanagement and the business model in the ecosystem as a system and overall view. Theevaluation of ecological niche is the basement in decision-making of the ecologicalcompetitive strategy and business model.Companies cope with the present situation with the view of objectively,scientifically, comprehensive analysis, try to study the matching between theenterprise’s strategy and business model. Niche evaluation, on the basis of analysis andcalculation of the four factors: the resources, requirements, technology and the culture,is a comprehensive evaluation of enterprise. It can both reflect the comprehensivecompetition ability and the individual characteristics of the ecological environment. Italso displays the differences between enterprise and development potential. Theevaluation results can help the scientific decision-making in competitive strategy andbusiness model.The technical route and the market demand of the energy conservation andenvironmental protection industry is not stable, even dramatic changes under thecondition of new technology. As for the advantages and characteristics of the mutationprogression method, this paper determines to use the method to evaluate and analysisthe enterprise niche of the industry.In this paper, the56listed company Shanghai and Shenzhen stock market nicheand its factor are verified, At last, this paper put forward some proposals to the selectionof the of competitive strategy and business model.