Researched On E-commerce Mode Of HX Clothing Enterprise

The development of e-commerce has spread to all walks of life,has brought changes in turn the world upside down for the production and life of people,enterprises,businesses and more and more people begin to pay attention to the development of electronic commerce and the economic and social benefits.Garment enterprises due to its own characteristics,very suitable for the development of electronic commerce,and the choice of mode of electronic business affairs scientifically and reasonably is the key of garment enterprises can make full use of electronic commerce.This paper uses the field investigation,questionnaire and interview,the example analysis method,HX analysis showed that HX of garment enterprises,garment enterprises in the initial stage in the electronic commerce mode,there are many problems,serious discrepancies with the strategic planning for the future and market demand.Combined with the theory of e-commerce,many enterprises to research information,outside the enterprise as the basis,select and build e-commerce mode characteristic of HX garment enterprises,namely "B2C+O2O" mode,to facilitate the enterprise publicity,improve the economic benefit and social benefit,save corporate expenses.In addition,in order to better operation and operation of the e-commerce model,and gives the implementation of security electronic commerce mode of HX garment enterprise,a full range of electronic commerce enterprise.