Research On Marketing Strategy Of Jinzhou Old Gun Barbecue Food

Along with the rapid development of national economy and the progress of the society,people's consumption level gradually to a higher level of development,people's consumption demand and consumption pattern,obvious changes have taken place in the present XiuXianHua and diversified development trend.Among them,recreational food is most typical.With the huge potential consumption demand as the engine,the domestic leisure food industry has entered the fast lane.The leisure food industry has been developing particularly rapidly and expanding in scale.But,with the intensification of competition in the industry and heats up,whether from the Angle of real demand,and long-term development perspective,the need to constantly change and innovation,especially in the marketing strategy innovation.In jinzhou pay old cannons barbecue food company as the research object,through the analysis of status quo of domestic barbecue food industry competition and the deal with the old gun barbecue food companies operating status quo analysis of the PEST and SWOT analysis,clear the company marketing work status quo,and from the sales promotion,advertising,channel developing,internal management,and other aspects of its marketing strategy on the analysis of existing problems,to help its clear its market positioning and refine the target consumers,and use 4 p theory from product,price,channel,promotion four aspects to make a more scientific and reasonable marketing mix strategy,suggest to pay the old gun barbecue food companies to shift from the marketing concept and actively expand the network marketing,strengthen the internal marketing management and improve the incentive mechanism,to strengthen the construction of pay old cannons barbecue food brand innovation of marketing strategy,etc.