Research On The Development Strategy Of Shanghai Shanlin Food Co.,Ltd Based On Food Safety Background

Enterprise development strategy is the main means for enterprises to deal with market fluctuation,enterprise competition and even financial crisis.It is of great significance to the development of enterprises.The reasonable enterprise development strategy should be based on the global perspective and the development vision,relying on the investigation of the market conditions,and combining the specific situation of the enterprise culture and the enterprise.At present,China's economy is at the bottom of the period,and in the next period of time to form a L model of development.With the U.S.dollar interest rate hike,the global financial market volatility,increased competition pressure on enterprises,enterprises will survive a severe test.Therefore,in this context,the enterprise should strengthen the planning and Research on the development strategy of the enterprise,reasonably deal with the market risk and promote the development of the enterprise.In recent years,with the deepening of the degree of attention to food safety issues,the development of strategic planning of food enterprises has become increasingly prominent role.Therefore,the research on the development strategy of food enterprises can effectively reflect the relationship between enterprise development and enterprise strategy.From the perspective of enterprise development strategy,this paper selects Shanghai Forest Food Co.,Ltd as the research object,based on the strict requirements of food safety in china.First,PEST analysis and Potter "Five" to conduct a comprehensive analysis of the Shanghai Forest Food Co.Ltd.,the internal and external environment in this paper;secondly,through the SWOT method on the forest company's advantages and disadvantages,opportunities and threats are summarized,in order to determine the development strategy of the company for the mountains;finally,the actual situation in this paper based on the forest company,put forward specific strategic planning and the future direction of development,in order to ensure that the premise of the Shanghai forest food hygiene and safety of food,cooked food products in the fierce talent shows itself in the industry,the competition in the market has a space for one person.