Research On The Market Structure Of Insurance Professional Agency And Its Impact On Market Scale In China

The insurance intermediary market is an important part of the insurance market,and the insurance professional agency market,as an important part of the insurance intermediary market,is developing rapidly in recent years,therefore it attracts more and more attention of the academic community and the industry.China's insurance professional agency market now is not mature enough to play its due role although it has an important position and value.China's insurance professional agency market is still in the initial stage.The most significant problem is that the unreasonable market structure brings serious disorderly competition.Large numbers of small and medium-sized insurance professional agencies are difficult to achieve profitability and the whole industry is caught in malignant competition of commission and fees.A series of problems brought by the unreasonable market structure have seriously hindered the healthy development of China's insurance professional agency market,which is not good for the market scale expansion of to a moderate level.From 2000 to 2017,the number of insurance professional agencies in China increased from 8 to 1,784,and the number of market subjects continued increasing.At the same time,the market concentration,product differentiation,market access barriers,vertical integration,and diversification of China's insurance professional agency market have showed variable changes.It can be seen that the market structure of has undergone profound changes.So what is the market structure of the insurance professional agency market in China? How does the change in the various elements of the market structure affect the market scale? It will provide right direction for the structural adjustment of the Chinese insurance professional agency market and promote the healthy development of this industry if clearly understanding these issues.Therefore,it is of great practical significance to study the market structure of China's insurance professional agency market and its impact on market scale.Based on related literature,the market structure and its impact on market scale have always been the focus of scholars at home and abroad,which have also been studied by scholars.However,relevant research mainly focuses on the life insurance,the property insurance,and the agricultural insurance market,while there is not too much study on the market structure of the insurance professional agency market and its impact on the market scale.It is essential to enrich insurance professional agency theory and insurance intermediary theory by analyzing the market structure of China's insurance professional agency and studying its impact on market scale.Therefore,it is of great theoretical value to study these two aspects.Taking China's insurance professional agency market as the research subject: this paper firstly analyzes its status and existing value,development process and dilemma;analyzes the market structure from six aspects: market concentration,market subject quantity,product differentiation degree,market access barrier,vertical integration degree and diversity.Based on the exploration of the impact of various factors of China's insurance professional agency market structure on market scale,this paper takes market concentration as an example and uses the quarterly data from 2000 to 2017 to empirically test the impact and reaches the relevant conclusions.Finally,based on theoretical and empirical analysis,the research conclusions are drawn and relevant policy recommendations are proposed.This paper is divided into six chapters:Chapter One Introduction.Chapter Two Relevant concepts and theoretical basis.Chapter Three Analysis of the existing value,development and market structure of China's insurance professional agency market.Chapter Four Analysis of the impact of China's insurance professional agency market structure on market scale.Chapter Five Analysis of the impact of China's insurance professional agency market structure on market scale: taking market concentration as an example.Chapter Six Research Conclusions and Policy Recommendations.There are four main innovation points of in this paper.First,it discusses the status and existing value of the insurance professional agency market,and attempts to analyze its market structure in China.Second,it attempts to calculate the market concentration of China's insurance professional agency market,which is the first time in the relevant research of insurance intermediary market.Thirdly,it tries to combine the market structure of insurance professional agency with the market scale,and takes the market concentration as an example to carry out empirical research on the market scale,which is quite innovative.