Study On The Integration Of Tourism And Finance In Jiang Su,Zhejiang And Shanghai

Tourism industry status is more and more prominent in economic and social development,and the concept of industrial convergence plays a positive role in its development.With the vigorous promotion of tourism +,the research on the integration of tourism and financial industry has attracted much attention from scholars.The development level and quality of tourism industry and financial industry in Jiangsu,Zhejiang and Shanghai are relatively advanced in China,and it is a typical area for the coordinated development of tourism and finance.In the context of the development of the integration of tourism and related industries,the country further analyzes the level of tourism and financial industry integration in Jiangu,Zhejiang and Shanghai,consolidates the achievements of the integration and development of the tourism industry,and excavates the potential of integration,and has a certain demonstration effect on other areas.On the basis of summarizing the theory of scholars,this paper combs the related research contents,such as industrial integration,tourism industry integration,tourism industry and financial industry,through the document visualization analysis software CiteSpace.It is found that the integration of tourism and cultural industry,sports industry,agriculture,or the coupling degree model is used to analyze the integration of tourism industry with the above industry or regional economy and urbanization,and the integration of the industry and the financial industry and the evaluation of the financial industry are relatively poor.There are many ways to calculate the fusion degree,but each has its limitations.Based on the comparison of various measurement methods,this paper selects input-output table method and grey correlation analysis method to calculate and evaluate.After the study of the background and significance of the study,the theory of the integration of regional tourism and financial industry is constructed,and the theoretical analysis is made from the definition,the foundation of integration and development,the dynamic mechanism,the influencing factors,the calculation model and so on.Then,we use the input-output table method and the grey correlation analysis method to make an empirical study on the integration development of regional tourism and financial industry.After analyzing the current situation of the two industries in Jiangsu,Zhejiang and Shanghai,based on the construction of the calculation model,combing variables and data,calculating the fusion degree and analyzing the results.Through the integrated input-output table method and grey correlation analysis method,the results show that the data results show a reasonable difference,the overall integration level between the provinces is unequal,the trend of phase integration is obvious,and the level of the integration of the two industries in Shanghai is declining.On the basis of comparing the differences of tourism and financial industry in Jiangsu,Zhejiang and Shanghai,this paper analyzes the reasons for the difference,and then promotes the market demand from the continuous promotion of the tourist volume and the market demand;the linkage of the main body of tourism management,the widening of the financing channels,the innovation of the tourism financial products and the promotion of the service quality to optimize the two industry distribution in Jiangsu,Zhejiang and Shanghai areas Decision making reference,for its sustainable development goals to further enhance the tourism industry and the financial industry's ability to integrate development experience.In order to better adapt to the competitive market at home and abroad.In this paper,the integration of tourism and financial industry in Jiangsu,Zhejiang and Shanghai is measured by the input-output table method and the grey correlation analysis method.The research method is rich and the reliability of the conclusion is confirmed by each other.It is the innovation point of this paper.