Research On Development Strategy Of Huajiaxin Property Management Company

Since the reform and opening up,the national economy has continued to climb and people's living standards have gradually increased.People's consumption concepts have begun to shift from simple physiological needs to psychological satisfaction.The demand for services has promoted the development of the property management industry.Huajiaxin Property Management Co.,Ltd is a small and medium-sized property management company transformed from hotel management company.After several years of development,the company has made some achievements.At the same time,it also faces fierce market competition and further development encounters bottlenecks.This article takes Huajiaxin Property Management Company as its research object,uses strategic management theory to study its development strategy,provides guidance for its healthy and sustainable development,and provides reference for the development strategy of small and medium-sized property management companies.This article uses PEST analysis method and Porter's five force model to analyze the general environment and external competitive environment of Huajiaxin Property Management Co.,Ltd.,and concludes that the company's property management capability has performed better than most of other companies in Zhengzhou and even across the country in dealing with opportunities and threats.Then the company's culture,organizational framework,human resources and financial resources are analyzed.The internal factors analysis matrix indicates that the current situation of the company's internal resources is not optimistic.It is necessary to continue to strengthen the practice and improve their ability to meet the challenges and respond to market risks.Through SWOT analysis,this paper formulates the company's overall strategy-a centralized competitive strategy and a cost leadership strategy,and implement strategy implementation in four aspects: human resources management,financial management,and quality management.Finally,a series of preventive measures were formulated in terms of organizational structure,human resources,comprehensive information construction,and risk prevention work to ensure the smooth implementation of the strategy.