Research On Performance Appraisal System Of Sales Staff Of A Life Insurance Company

At present,China's economy is more open,the competition in the insurance field is also more intense.The insurance industry and other industries are different,the insurance industry is the product of a variety of insurance business,the insurance business is no real form,is to provide protection for customers to purchase products in the future,so the insurance business sales,depends largely on the insurance sales staff working attitude.If insurance salesmen can be effectively motivated,their business sales will be more dynamic.At present,most insurance companies in China are limited in their sales performance to insurance salesmen,so it is very difficult to fully arouse the enthusiasm of marketing staff.Employee performance appraisal,belongs to the internal management,its role is to make a comprehensive,accurate and reasonable assessment on employees' work performance,and according to the evaluation results of the staff motivation,in order to achieve business goals,promote the development of the company.Performance appraisal is an important reference for enterprises to determine staff salaries,employee training and job placement.It is of great significance for stimulating sales staff's enthusiasm and expanding the business market.Based on the domestic and foreign marketing staff performance and performance appraisal on the basis of theoretical research,summarized the concept,characteristics,function,performance appraisal process,and KPI key performance indicators and the Balanced Scorecard theory.This paper analyzes the problems of performance appraisal of sales staff of A life insurance company Shanxi branch,mainly the performance evaluation index design is not targeted,the performance appraisal and evaluation is unscientific,and the results of performance appraisal are not comprehensive.On this basis,this paper constructed the A life insurance company Shanxi branch sales staff performance appraisal system,including performance appraisal index system,performance evaluation index system of weights,performance appraisal feedback and interview,the results of the application of performance appraisal system.Among them,the performance evaluation index system for business executives and grass-roots sales staff performance evaluation indicators were designed.Results of performance appraisal system for sales staff including application of compensation and benefits,application of training development and application of job promotion,etc..Finally,the paper puts forward the safeguard measures of A life insurance company sales staff performance appraisal system,namely the company leadership's attention and support,strengthen personnel training to improve the understanding of the performance evaluation system,strengthen the integration of performance appraisal and corporate culture.Through the reconstruction of the A life insurance company Shanxi branch sales staff performance appraisal system,improve the traditional model of the original sales staff performance appraisal,so that the interests of the organization of T life insurance company and the sales of personal interests effectively linked with the performance appraisal system.The sales staff of China's life insurance companies to establish a good reference.At the same time,it also has some guiding significance to improve the performance appraisal system of other life insurance enterprises.