Research About Chinese Awarded Advertisements In Cannes Lions International Festival Of Creativity

The development of advertising and social culture interact with each other.Advertising is the mirror of social development.The development of China's society is changing with each passing day.The road of internationalization runs through all sectors of the society,and the advertising industry is no exception.As the research and analysis of the Cannes International Creative Festival is relatively small,the research on the advertising industry with the Cannes International Creative Festival is also less.However,Cannes International Creative Festival(formerly Cannes International Advertising Festival)is known as the “Olympics” in advertising industry and its award-winning advertisings are recognized by the international community.The internationalization of Chinese brands needs to understand the development and change of Cannes International Creative Festival.Based on the statistical analysis of the award-winning works in China over the years,we will see the internationalization of China's advertising industry and explore the relationship between the development of Cannes international creativity Festival and social development.This research has important reference value for the related research of Cannes international creativity Festival.It also has important reference significance for the advertising industry practitioners to understand the Cannes International Advertising Festival and promote the development of Chinese advertising creativity.Firstly,this article does a statistical analysis on 129 awarded advertisements of in the Cannes International Festival of creativity Chinese winning works from number,categories,advertising agencies,advertisers and other aspects,on the basis of summing up the development trend of Chinese award-winning works,dig its development trend reflects the advertising industry.Finally,through the content analysis of award-winning advertising works,the paper will research the changes of consumer psychology and consumers' demands and explore the social and cultural development hidden in them.Also,put forward some suggestions for the international development of local advertising companies.