On Market Analysis And Realization Of Design Creativity In Plane Advertisement Subject

During the 21^st century which ushers a visual culture, computers have become the favorite of the age, which find more and more widespread applications in many domains, become an indispensable essential equipment and technology to the production and life of people, of which the design profession is no exception. The design profession, as a knowledge-intensive service industry and an emerging interdisciplinary discipline, plays an affecting or even deciding role in the fiercely-competitive market of brand competition. As a carrier for visual transmission, plane advertisement design works undertake the task of conveying information, thus plane advertisement design is undoubtedly a cultural phenomenon that stands high in the epoch. The substitution of computer technology for traditional plane design brings a profound influence and tremendous transformation to modern visual arts: raising the production efficiency, enormously helping and enriching design ideas and manifestations, yielding unpredictable visual perceptive effect, and even bringing about more unprecedented feasibilities.The plane advertisement design is not only one kind of arts, but more a high unification of arts and technology. Based on concrete plane design project, this article attempts to demonstrate the entire process to produce automobile plane advertisements by using PHOTOSHOP (image software) and CORELDRAW (graphics software) together and investigates the application of various kinds of plane design software in advertisement design in terms of creativity content, principles, and methods of plane advertisement design,. At the same time, it summarizes a feasible, regulated advertisement creativity and design mode procedure for providing references to the professionals.The article investigates and presents viewpoints on some issues of plane advertisement design and on the application of computer software to implement idea creativity in multiple perspectives and for the entire detailed process from project product market analysis to creativity idea, and to the implementation of design software. The author argues that the modern plane advertisement design is a highly-unified work of design arts and software technology, points out that the modern plane advertisement design should unify the content and the form, distinctively display the theme; it features five characteristics like ideology, interaction, comprehensiveness, artistry, and technology. On the basis of specifying the relationship between plane advertisement design and design software, this article draws the conclusion that: artistic creativity is the soul of software technology, the software technology is the manifestation means of artistic creativity. While using computer technology, the principle of artistic creation and the essence of creativity cannot be neglected, thus better expressing the creativity subject of plane advertisements.