The Influence Of OPM Strategy On Enterprise Financial Performance

With the prosperity and maturity of China's economy,China's real estate industry has moved from a "golden decade" to a "silver era" where the industry has grown.In recent years,the state has tightened its control over the real estate industry through macroeconomic regulation and control.The relationship between supply and demand in the market is changing imperceptibly.A large number of housing enterprises are facing the fluctuation of house prices,the market environment is volatile,the reaction is not enough for a while,there has been a large-scale decline in performance,and the sales are not good.The crisis of capital chain break.Many large real estate listed enterprises have been rocking in the wind and rain on the basis of many years,while small and medium-sized housing enterprises in the same industry have been unable to continue to close down one after another.In the past,Housing enterprises have always enjoyed the system dividend of "making money when they touch the house." Real estate developers often choose to implement full management of real estate development projects,participate in project development financing,purchase land,and build.However,this traditional mode of operation is no longer applicable to the current macroeconomic policy environment of our country.In order to maintain the survival and development of enterprises,many real estate enterprises begin to start from the perspective of their own development.Change the financial management strategy,gradually use OPM strategy to relieve the capital pressure,use external resources to complete its own operation link,reduce the operating risk.Founded in 1995,Green City is the leader of the housing industry in our country.After two financial crises,the Green City,which was founded in 1995,is the leader of the housing industry in our country.Green City has also gradually used OPM strategy to alleviate the financial pressure of enterprises to cope with the crisis,and has become a typical representative of the use of OPM strategy in large real estate enterprises in China.First of all,this paper sums up and summarizes the current research situation of OPM strategic operation on the basis of studying the relevant academic documents and summarizing the theoretical knowledge.And combing the characteristics of real estate industry in our country from the macro control policy and macroeconomic environment.Combing the changes of the choice of financial strategy beforeand after the financial crisis,this paper further studies the OPM strategy operation mode of real estate enterprises,and analyzes the preconditions and implementation ways of OPM strategy application in real estate enterprises.Draw the conclusion that the OPM strategy is feasible.Then extract the financial data from the annual report of the green city,adopt the method of longitudinal contrast and horizontal contrast,and use the appropriate index.By comparing and analyzing the application of OPM strategy before and after the financial crisis,the paper draws the evolution and present situation of the application of OPM strategy in Green City.Finally,the paper analyzes the operating ability,debt repayment ability,growth ability and profitability of Green City after using OPM strategy.Summing up the overall impact of OPM strategy on corporate financial performance.It is found that the use of OPM strategy has a dual impact on the financial performance of enterprises.On the one hand,with the gradual use of OPM strategy in Green City,its operating capacity is steadily improved and its solvency is strengthened.On the other hand,the strategy of green city makes the growth ability of green city steady,and the profit ability decline.Through the analysis of the operation effect of OPM strategy of Green City,the following suggestions are put forward: first,accurately grasp the macro environment of the industry and find its own position;second,According to the local conditions,according to the different cities where the project is located,the rational use of OPM strategy;third,expand its own product dimension,from "residential real estate developers" to "urban life supporting service providers" transition,enrich high value-added products;perfect enterprise crisis response mechanism,timely discover crisis.OPM strategy implementation needs higher standard request,test enterprise brand image and management ability more.Enterprises should not blindly pursue to occupy other resources,should combine their own conditions,Use OPM strategy operation experience for reference,make rational choice.Because of the lack of more systematic research and analysis,and the data used in the analysis are all information in the annual report,the undisclosed content may have an impact on this paper,resulting in the conclusion has certain limitations.The causes of the negative impact of OPM strategy need to be further studied.