A Study On The Sales Channel Management Of B Company

As a product of oil derivatives, household products, is not only the indispensable products in home life, but also with the social development process in the environment of low carbon, energy efficient, safety and healthy. The advancement of science and technology has promoted the development of the society, the people’s disposable income increased, the need for the health, safety and environmental protection of the consumer goods in daily life is becoming more and more prominentWith the development of economy, domestic and foreign brands competing to erode the domestic day of the day, has brought more and more high quality products are also greatly facilitated the purchase and use of consumers. Daily washing products are also faced with the brand, product, price, market investment, media resources. The strength of marketing channels is not easy to imitate and copy of these factors, the strength of marketing channels will be the fundamental decision of whether the industry can be in the shortest time with the fastest speed of the company’s products to consumers can see and can buy. In short, the comprehensive competitiveness of marketing channels is the most difficult to exceedI try to find out the really situation on sales channel management through marketing channel management knowledge, cases and marketing survey etc.,We hope that we can focus on B company, take some steps to improve its marketing performance, improve its competitiveness...