The Study Of The Optimization Of Tourism Public Service Environment In Changzhou City

Under the new normal background of economic development,accelerating the development and innovation development of tourism industry is great significance for replying the downward pressure of the economy and promoting the transformation and upgrading of the economy.Under the strong leadership of the government,after the rapid development of ten years,China's tourism industry has been expanding its overall scale.The tourism industry has entered into the new strategic stage of "Holistic tourism destinations".The "blowout" growth of mass tourism consumption has brought the golden high-speed development period of tourism industry.However,the upgrading of tourism consumption has also brought unprecedented pressure and challenges to the purpose of tourism.Under the background of the tourism economy development,because of the development of tourism public service in China started late.The supply level of tourism public service is far from meeting the needs of the market.Therefore,it is urgent to strengthen the construction of tourism public service.In view of these,this article will take Changzhou as an example to discuss the theme of improving the level of tourism public service.It will provide a breakthrough for tourism destination government,which is to achieve sustainable development of tourism economy.It will have important theoretical and practical significance.The introduction part of the paper mainly introduces the background and research methods,ideas and significance.The first part,the paper discuss the definition of tourism industry,tourism development and tourism public service.According to Combine with the theory of sustainable development and the theory of government functions,the paper propose the necessity of building service-oriented government and enhancing tourism public service,thus laying a theoretical foundation for the paper.The second part,Combine with the front theory,taking Changzhou city as research object,the paper analyzes the current situation and problems of the tourism industry development,which is promoted by Changzhou municipal government,and deeply analyzes the causes of these problems.The third part,Summing up the advanced experience of developed tourism in major cities and regions at home and abroad,is to get the general approach of the governmental tourism public service development.Finally,according to combine with the actual situation of Changzhou City and the application of research methods(special in general and abstract to the concrete),concrete analysis of concrete problems,Based on three aspects of development mode and optimizing the transformation path as well as the functions of direction,analyzes the Changzhou municipal government how to promote the sustainable development of tourism industry,and proposed targeted countermeasures.The conclusion part,summarized the conclusion of the study,and the future research on the problem of tourism public service is prospected.