Research On The Current Situation And Countermeasures Of Group Marketing Of China Mobile FX Branch

With the continuous development of information technology,the government continues to promote the construction of optical fiber broadband and achieve the goal of"building broadband China." With the rapid growth of the Group's green business,the Group's green customer market has become a must for the three operators of mobile,telecommunications and China Unicom.The quality and service of the green business of the Group have also become the most effective weapons for stabilizing group customers in this war.Each operator is an important carrier and platform for the Group's dedicated customer promotion group as a whole information solution.For a sharp surge in the Group green,operators how to protect the stability of the network?How to ensure the leveraging of green resources,maintenance personnel,service quality and business price?How to enhance promotions?These are the telecom operators in the marketing process need to face the problem.FX mobile branch as LN mobile subordinate branch,the above problem is also an urgent need to solve the problem of normal marketing.This article takes FX mobile branch as the research object,with the goal of improving the product revenue and market share of the group special line,combining with the problems in the product marketing process,using the marketing theory to deeply analyze the group market of FX mobile branch company,Based on the PEST analysis,the group green market is subdivided and the target market of the FX mobile branch is located.From the four dimensions of service,quality,price and product,the status quo and countermeasures of the group marketing of FX mobile branch are proposed respectively.Finally,Respectively to meet the needs of the industry,optimize the green business;to resist competition in the industry,reduce green fees;support business development and broaden marketing channels;deep customer bundling and expand business advocacy;speed up business response,deepen the concept of service five groups put forward green business marketing solutions.