A Research In Marketing Strategies Based On Line-service Of Jilin Mobile Changchun Suburban Branch

This article from the perspective of marketing and economics, analysis in thecurrent rapid development of Internet and new media environment, Line-service ofJilin Mobile Changchun suburban branch marketing strategies in terms of operationpattern. In this paper, the main research content for the following several aspects:move through the deep research of Line-service of Jilin Mobile Changchun suburbanbranch business force between the different products of different marketing strategyand its related methods, a more comprehensive, fully research marketing operationmode in terms of features. In Jilin Mobile Changchun suburban branch marketingstrategy is analyzed at the same time, put forward the corresponding marketingstrategy, provide a reference for the future development and the suggestions. Hopethat through this paper’s research and analysis, our country’s Line-service can getout of trouble, innovative marketing ideas, set up our own characteristics anddevelopment needs of enterprise marketing strategy to provide theoretical referenceand practical advice.Which can be seen through the summary of related research at home and abroad,marketing of communications industry has become the important aspect of nationalstrategy, by enterprises and academia. With some deficiencies still exist, however,the existing research, such as no widely combined with all kinds of successfulmarketing case at home and abroad, summed up a set of reliable and practical inview of the current emerging business enterprise implementation strategy.Consequently, this article will congregate in Line-service of Jilin Mobile Changchun suburban branch as the research object has a certain research significance andtheoretical value.In this article to congregate in Line-service of Jilin Mobile Changchun suburbanbranch marketing SWOT analysis can be found, the advantage is with high qualitytransmission circuit, can be directly connected line for each user and fixed, toimprove the Line-service’s level of quality assurance and after-sales service, has theabundant capital support; Disadvantage lies in the line-service’s transmission speedis slow, the Line-service’s pricing beyond the consumers’ expectations, theconstruction period of the Lice-service is long, customer managers lack knowledgeand technology of the Line-service, etc.; Opportunities lies in such as "broadbandChina" and "wisdom city""village-to-village project" national communicationstrategies to implement the policy of dividends, and the government departments toenhance informatization construction, quicken the Industrial Park of the constructionof the government, enterprises to meet the needs of the age of the Internet, the bigbang of the monomer customer brought by the Internet recreation, social and lifedemand; The menace is4G network test is online, relevant management files nosymmetry of the ministry, compete with the integration of three networks。By analyzing the Line-service of Jilin Mobile Changchun suburban branch of theSTP marketing strategy, this paper respectively from the buyer’s categories,characteristics and demand three aspects put forward the market segmentationstrategy; Three aspects specific market positioning measures are put forward asrealized performance-price ratio from the government, large state-owned enterprisesand institutions to carry out Line-service, by not charging the home broadbandnetwork, through the financial advantage in industrial park and shopping mall ofline-service supplied.In view of Line-service of Jilin Mobile Changchun suburban branch, the problemsexisting in the marketing, this paper respectively from the product strategy, price strategy, channel strategy and customer relationship strategy put forward thecorresponding marketing mixed strategies, so as to promote Jilin Mobile Changchunsuburban branch to a next level.Finally, to support and ensure the operation of the whole marketing strategyimplementation smoothly, combined with the actual situation of Jilin MobileChangchun suburban branch, in staffing and organization management, processreengineering project management two aspects proposed solutions, to ensure theimplementation effect.