China Mobile Group Of Ordos Branch Customer Marketing Strategy

Mobile communications market in the development of client group communications operators business income growth is one of the important guarantee. China mobile communications as China's telecom in high technical content, wide prospect of market, with a large group of customers, drive and leading China's mobile business development and to increase the value of state-owned assets play an important role. As China mobile ordos branch strategy transformation group clients focus, the importance of mobile communications market is becoming more and more prominent.This paper analyzes the group clients ordos region of mobile communications market development present situation, supply and demand, and competitive situation and corporate clients, customers consumption structure and consumption characteristics, and China mobile ordos branch in group of customers market development present situation, the existence question. On this basis, the industry competition by potter structure analysis theory to analyze ordos mobile communication industry, with SWOT analysis discusses China mobile ordos branch relative to other operators strengths, weaknesses, opportunities and threats and face, and put forward the corresponding development strategy.This paper group clients marketing strategy research is based on new unicom, new telecommunications and tietong merges into China mobile of the environment, in ordos the 347 home key industries, large and medium-sized enterprises, government four sets of group in the use of fixed-line and mobile phones, broadband, wireless business phone and wireless small switches, transmission lines, information solutions business, as well as new unicom, new telecom and mobile three operators in specific business use quantity, fees standard, network circumstance project on the basis of investigation and analysis.In the above analysis are put forward on the basis of ordos branch of China mobile group clients market products, channel, promotion and brand strategy, according to local conditions, take effective strategy combinations identified China mobile group clients ordos branch market development the overall strategy.