Study On The Influencing Factors And Countermeasures Of Small And Medium-sized Enterprises' Strategic Management

Small and medium-sized enterprises(SMEs)are known as "the most active economic cells".They are widely distributed in all parts of the world.Although they are small in size,they have the characteristics of flexible mechanism.After the reform and opening up of our country,the development of small and medium-sized enterprises(SMEs)has been springing up,which has become the most important part of the national economic development in the national economy and social development,and the allocation of resources in the economic development,the absorption and investment of technology,opening up to the outside world,expanding foreign exchange earnings,activating the market,increasing employment and maintaining social stability plays an important role in the process of China's economic development and has an irreplaceable special position in China's economic development.Therefore,in this era of both full of challenges and opportunities,the research on the development of small and medium-sized enterprises is an important content worthy of attention.In this paper,the theory of strategic management,related concepts of the development of small and medium-sized enterprises and factors affecting the development of small and medium-sized enterprises are reviewed.This paper briefly analyzes the present situation as well as the strategic management of small and medium-sized enterprises in southeast Chongqing.Then taking 148 small and medium-sized enterprises in southeastern Chongqingas the research object,based on the previous relevant research,this paper constructs the conceptual framework of influencing factors for the development of small and medium-sized enterprises in southeastern Chongqing,the factors influencing the development strategy of small and medium-sized enterprises in southeast Chongqing are analyzed from three aspects,which are respectively the inside of SMEs in southeast Chongqing,social relations and external environment.Then by using factor analysis method,the writer extracts five public impact factors affecting the development strategy of small and medium-sized enterprises in southeastern Chongqing,namely,enterprise structure and strategic status,talent system,supply and marketing relationship,policy and legal environment,financing environment,etc.By using the regression analysis method,taking the business growth rate of the small and medium-sized enterprises in southeast Chongqing as dependent variable,this paper makes a regression analysis on the influencing factors of the small and medium-sized enterprises in the southeast of Chongqing.The concrete influence of each public factor on the development strategy of small and medium-sized enterprises in southeast Chongqing is obtained.Finally,according to the conclusion of the empirical study,this paper puts forward corresponding countermeasures and suggestions on the development strategy of small and medium-sized enterprises in southeast Chongqing from three aspects: internal,external and social relations.