Research On The Management Strategy Of GL Children's Indoor Amusement Company

With the rapid development of China's social economy,people's living standard is constantly improving and their life philosophy is constantly changing.Children's comprehensive growth,happy growth and personalized diversification have attracted more and more attention from all walks of life.In contrast,children's places of entertainment have become more diverse from a single outdoor amusement park in the past.Children's entertainment industry is becoming more and more important in the economic society.Therefore,it has gradually attracted the attention of the management department,the decision-making department and the public.However,people's knowledge about indoor children's theme parks has been relatively limited in recent years,especially in academic circles,especially in management circles.In order to fill the vacancy,the subject in the course of the study,the GL children's indoor recreation enterprises as the main research object,using literature method,comparative analysis method and experience summary method,case analysis method,the competitive advantage theory,core competition theory,diversification strategy theory,through the analysis of the current children's indoor recreational industry and GL children's indoor recreation enterprise external environment,internal resources,business strategy,and pointed out the deficiencies in the management of the enterprise,and puts forward some corresponding measures.I hope this analysis can provide theoretical support for the development and management of GL children's indoor amusement parks,and further promote the sustainable and healthy development of children's indoor amusement parks in China.