Research On Sustainable Development Of Rural Tourism In Gongcheng County Of Guilin

With the development of our country's economy,the rhythm of people's life is accelerating and the pressure of life comes along.People want to relax spiritually.Tourism is a major way to relieve stress,but there are fewer long-term holidays in China,and most of them are weekends.And short holidays,therefore,the rural tourism in the suburbs has boomed,because the village is close to the city,and the ecological environment is good,the air is fresh,quiet and elegant,attracting many tourists to travel.Gongcheng County is affiliated to Guilin City.As the saying goes,"Guilin Landscape is the best in the world." Guilin's scenery is famous in the world.The landscape of Gongcheng is also part of Guilin's scenic landscape.Gongcheng is also a Yao Autonomous County.With a good ecological environment,it also has a unique Yao ethnic culture.The two are combined to illustrate the unique rural tourism resources of Gongcheng County..This study uses the literature reading method to interpret the sustainable concept of rural tourism and rural tourism,and takes the sustainable development theory,community participation theory,and ecological economic theory as the theoretical basis,and takes Gongcheng County of Guilin as a research area.The analytical method scientifically evaluated the stage of sustainable development of rural tourism in Gongcheng County,and concluded that it is currently at a stage of basic sustainable development.At the same time,using SWOT analysis and field research methods,the advantages,disadvantages,opportunities,and threats faced by the sustainable development of rural tourism in Gongcheng County were analyzed in depth.On the basis of this,SO(advantages and opportunities),WO(disadvantages and opportunities),and The analysis of condition factors such as ST(Strengths and Threats),WT(Disadvantages and Threats),and interpretation of corresponding strategic measures based on different analyses laid the foundation for the sustainable development strategy of rural tourism in Gongcheng County.Based on the above analysis and research,this study combines the actual situation of rural tourism development in Gongcheng County and applies the sustainable development theory to the development of rural tourism in the county.The strategic actions based on the SWOT analysis are selected and integrated.This study explained the ideas and principles for the sustainable development of rural tourism in Gongcheng County,and proposed the following strategic measures for sustainable development: First,improve the infrastructure construction in rural tourism areas;Second,give full play to the advantages of tourism resources,develop rural tourism;Third,use Traffic location advantages,increase rural tourism propaganda;Fourth,make full use of national and local policy support to attract professional talent;Fifth,develop differentiated tourism products,enrich tourism activities,reduce tourism seasonal differences.