Research On Precision Marketing Strategy Of Agricultural Products WeChat E-commerce-A Case Study Of Koala Jane

People with health awareness increasing,more and more agricultural products WeChat e-commerce enterprises,the increasingly fierce competition,and marketing costs are also increasing,which prompted WeChat agricultural products e-commerce enterprises to break through the traditional marketing idea,looking for a lower cost of marketing communication.From Philip.Kotler put forward the concept of precision marketing,precision marketing concept has attracted the attention of the majority of enterprises.In this paper,through the elaboration and analysis of the definition and characteristics of precision marketing,research on how to implement precise marketing strategy of agricultural products WeChat e-commerce enterprises.Based on the theoretical analysis at the same time,the specific choice of a representative of the WeChat agricultural products e-commerce enterprises are analyzed,put forward the improvement scheme is more specific,hope to provide a useful reference for other similar enterprises.The first part of this paper mainly introduces the research background of the subject,defines the purpose and significance of the research,and introduces the structure of the whole paper.The second part is mainly about the definition and function of precision marketing,and the existing research of precision marketing improvement strategy.The third part is the theoretical analysis of the defects of WeChat e-commerce model and the improvement of the precision marketing.The fourth part is the analysis of the difficulties and the conditions for the implementation of the precise marketing strategy.The fifth part through the specific cases of the koala Jane Li "agricultural products WeChat e-commerce enterprises,analysis of the plight of enterprises,expounds how to realize the enterprise implementation of precision marketing,finally obtains the implementation design of precision marketing strategy of a specific enterprise.Finally,the article ends with the prospect of precision marketing in the application of agricultural products WeChat e-commerce enterprises.