A Research On Authenticity Perception Of Tourists And Its Impact On Their Behavioral Intentions

With the rapid development of tourism,the popularity of ancient town tourism has increased.Tourists hope to see the original ancient architectural landscape,simple folk customs,strong regional cultural characteristics and so on.Tourists' pursuit of authenticity is becoming more and more obvious.In the study of ancient town tourism,whether the ancient town has original authenticity is a research hotspot.In previous studies,the original authenticity was confirmed in some ancient villages.Based on this,this study focused on the relationship between authentic perception,the home stay facility,satisfaction and behavioral intention of tourists.The ancient city of Fenghuang is chosen as an empirical research object,Firstly,the concepts and logical relationships of the variables of authenticity perception,the home stay facility,satisfaction and tourists'behavior intention are summarized,On this basis,the concept model of this study is proposed,After that,according to the literature review and a large number of literature design questionnaires,And use SPSS and AMOS statistical analysis software to sort out and analyze the questionnaire finally reached the following conclusions:First,the four dimensions of authenticity perception:the objective authenticity,the construction of authenticity,the existence of authenticity and the authenticity of the original,and better explain the tourists' original perception of Fenghuang ancient city.tourists have the highest degree of customized authenticity in the sense of authenticity;Secondly,in the four dimensions of the original perception,only the original authenticity has a direct influence on the behavioral intention of tourists,and the influence coefficient is 0.036.Several other dimensions have an indirect effect on tourist behavior intention;Thirdly,tourist satisfaction and local attachment are the mediating variables of authenticity perception and tourist behavior intention.Objective authenticity,the construction of authenticity,the existence of authenticity,and the authenticity of the original have a significant and direct impact on satisfaction,Only objective authenticity has no significant effect on local attachment,and the original perception is the former dependent variable of local attachment and behavioral intention.Fourthly,tourism satisfaction has a direct and significant effect on tourists' behavioral intention,which indirectly influences the tourists' behavioral intentions through tourism satisfaction and local attachment.Fifth,local attachment has a significant direct impact on tourists' behavioral intentions.The empirical results show that local attachment has no significant direct effect on satisfaction,and the indirect influence of local attachment on tourists' behavioral intentions is more significant than that of direct influence.Finally,according to the above conclusions,aiming at improving the authentic experience of tourists to phoenix ancient city,In this way,the author puts forward some Suggestions,and discusses the limitations and future prospects of this study.