Research On The Feasibility Study Of New Project Of Gas Station Convenience Store

Since right full liberalisation of refined oil products in China,the big international oil majors with advanced technology,brand image,advanced management experience and other advantages to enter our country refined oil sales market.In this situation,extend the oil business to create new profit growth point,has become one of the developing direction of domestic oil companies,gas station convenience store with a major share in the oil business.Because A company is located in A city in the north of China,in market competition have been hit less,so the oil in the gas station convenience store business A company started relatively late,at the same time,the variety of goods on its gas station convenience store sales,operation and management condition is poor.With the rapid development of our economy and the increasingly intense competition in the oil business,A company can not simply rely on the oil business,although the current gas station convenience store business profitability is still weak,but the larger development space.In this paper,feasibility study theory is used to study the feasibility of the new convenience store project in A company.This paper analyzes the current situation of gas station convenience stores in A company,which indicates that the business of A company's gas station convenience store has good prospects,so as to analyze the feasibility of the new convenience store project.Firstly,through market research and analysis of customer demand and competitors,it shows that the new convenience store project of C gas station has the market prospect.Secondly,the new convenience store project of C gas station was located in the four aspects of overall,market,commodity and price.Then,the investment estimation,financing plan and benefit calculation of the project are analyzed according to the location.Finally,the risk of the project may be identified and evaluated.The feasibility analysis results of the above four aspects indicate that the new convenience store project of company A is feasible.But in order to improve the success of A company C new gas station convenience store project,perfect the market research,optimization of project positioning,improve project economic security,reduce the project risk four aspects of A company C gas station convenience store project implementation improvement countermeasures are put forward.