Business Project Of Healthy Customized Food In Bogota,Colombia

The purpose of this project is to create a framework that allows to evaluate the viability to launch a service that is composed of dietary plan and specialized nutritional advice.The research is based on such management theories as entrepreneurship,start-up management and logistics,which are crucial to identifying key success factors in the food industry.The research analyzes two types of data,namely primary data collected via surveys,personal experiences,interviews,and personal information with people that lives in Bogotá,and secondary data prepared and gathered in such previous researches as government?s census,journals,ONG?s,books,among others.The research finds that the intended company may find a promising potential market featuring dietary plan and nutritional advice.By carefully controlling company structure and adopting innovative marketing plans,the intended company may stand a great chance to succeed.The research finds that nowadays it is crucial for new business to create a strong business model that supports all the processes within the company,to keep innovating to offer a valuable value preposition to end consumers and ensure sustainable profit for the intended company.The research is innovative in working on a startup that provides new offerings to the market.It may be of much reference to those who plan to make similar startup efforts in various markets.