Analysis Of The Whole Channel Marketing Strategy Of Ruifu Technology Company In The Internet Era

With the progress and development of society,health care and leisure tourism have been an important way to meet people's health demands.Rui Fu technology is keeping up with the development trend of health care,use of their own Dendrobium candidum and other health care medicine technical advantages,vigorously develop the health care industry.Omni-channel marketing is the new era of science and technology marketing in the Internet era.Based on the omni-channel marketing theory and ecological leisure and health theory,combined with the development status of R & F Science and Technology,the thesis builds a specific program of omni-channel marketing.In our work,taking "Redford Valley" project of Ruifu technology as the research object,based on the described in Dendrobium Alto,medicinal herbs and recreational project resources,we analyzed the current marketing situation.It finds that the marketing effect of Ruifu technology is not obvious.At present,there are many problems such as lack of marketing talents,short marketing strategy,weak brand awareness,poor distribution and single promotion strategy.Based on the theory of Omni-channel marketing and the development status of the technology,this paper analyzes the importance of the implementation of Omni-channel marketing,and uses STP theory to outline its market segmentation and target market.The characteristics of the consumer is who pays attention to the health effect of the product and the quality of service,and have certain consumption ability,and can accept a new type of full channel marketing.Combined with the strategic positioning of Omni-channel marketing theory of Ruifu technology,we develop a marketing design concept and principle of Omni-channel,and expound the concrete measures to construct Omni-channel marketing of Ruifu technology.The measures of Omni-channel marketing include:(1)the development of Internet information infrastructure strategies using Internet tools,information pushing types and information pushing time;(2)the sales channel construction scheme of online and offline;(3)the construction of project development including product innovation,packaging improvement and leisure project development;(4)the construction of core brand by establishing brand awareness,brand development strategy;(5)promotion strategy of festival promotion,online and offline promotion,new mode cooperation promotion.At the same time,in order to ensure the effective implementation of the full channel strategy,the article also puts forward the safeguard measures of the all channel marketing strategy from four aspects: expert professionals,capital,technology and incentive mechanism.