Research On The Current Situation,Problems And Countermeasures Of Rural Tourism Poverty Alleviation

In the context of the country's strong promotion of targeted poverty alleviation,tourism also needs to carry out targeted poverty alleviation.Tourism poverty alleviation is a rise in the 1980 s a new way of poverty alleviation,enrichment of it in poor areas of special tourism resources as the foundation,take the market as the guidance,under the government's support and the social from all walks of life force,vigorously develop tourism,and realize the poverty population out of poverty to become rich road.On February 4,2018,the central government issued a comprehensive plan to implement the rural rejuvenation strategy and vigorously develop the rural tourism industry."Rural tourism" continuous repeatedly appeared in the central file no.1,the development of the policy of "agriculture,rural areas and farmers" extended a wider space for rural tourism,pointed out the rural tourism development direction and path.The countryside is the most abundant tourism resource in Hubei province,with the largest number of participants,the widest range of benefits,the most active,and the greatest development potential.About half of the tourist resources in Hubei province are concentrated in rural poverty,according to statistics,there are 125 of the116 Chinese traditional villages,the famous historical and cultural town,121 villagers at or above the provincial level grade A rural tourism scenic area,promote the tourism poverty alleviation is funding for the development of rural tourism which of these have proven scientific path.Rural tourism has become an important part of China's tourism industry,and it is also the sector with the fastest development and the largest growth potential in the future.The booming rural tourism industry has unleashed a huge driving force that has driven rural development and rural poverty.Rural tourism research,2016,according to a report by the end of 2015,the number of domestic rural tourism reached 1.26 billion,accounting for one-third of the national tourist Numbers,rural tourism revenue reached $360 billion,accounting for 10% of the total domestic tourism income,rural tourism actually completed investment of 281.2 billion yuan,up60% from a year earlier.In 2017,the tourism investment of Hubei province will lead to more than 425 billion yuan of investment in related industries.The tourism industry of Hubei province will create 110,000 new direct employment,accounting for 11% of the new urban employment in Hubei province.In 2017,the comprehensive consumption of tourism in Hubei province reached 551.4 billion yuan,exceeding 500 billion yuan for the first time,an increase of 12.8% year on year.43,000poverty-stricken families have been lifted out of poverty due to the consumption of tourism,and the average per capita income of the poverty-stricken village is more than 5,000 yuan.In 2017,the annual tourism of Hubei province received 639 million tourists,an increase of 11.5% year on year,with 3.53 million inbound tourists,ranking first in the central region.Yingshan county,as a pilot county of tourism poverty alleviation in Hubei province,is typical of targeted poverty alleviation.This article through to the rural tourism questionnaire and on-the-spot investigation,understand the Yingshan county tourism development present situation,the tourism poverty alleviation situation accurately,and then to analysis the advantages and disadvantages of YingShan implementation of tourism poverty alleviation,precise Yingshan county tourism poverty alleviation development idea is put forward.Article firstly analyzes the development of rural tourism in poverty alleviation and development,the importance of and then analyzes the present situation of Yingshan county rural tourism poverty alleviation and development,finding out the problems existing in the Yingshan county rural tourism poverty alleviation and development process of,through the study of the statistical analysis of relevant data,combined with the Hubei province tourism poverty alleviation policy,further discusses the Yingshan county in poverty alleviation and under the background of how to better precision for rural tourism poverty alleviation and development,and finally puts forward the suitable for YingShan development rural tourism to realize rich innovation strategy.In recent years,in order to attract more tourists,the government has taken some measures,including "cultural festival","Chayejie" and other activities,and vigorously promote the Yingshan county tourism poverty alleviation work,but did not achieve the desired effect.The development of tourism poverty alleviation in Yingshan county has been slow and the local people have limited benefit.In the process of tourism poverty alleviation and development,the government has a poor model of poverty alleviation.Farmers lack subjective consciousness and participation is not high;In young adults,the labor force is lost and the empty nest is serious.Insufficient government guidance;Lack of funds;The management system is backward,the scenic spot management is not in place;Lack of tourism innovation planning;Policy implementation is not in place;Insufficient publicity;Low utilization of tourism resources;The object of poverty alleviation is not accurate.Analysis,this article will this problem and in view of the problem put forward the corresponding countermeasure to speed up the Yingshan county tourism poverty alleviation anddevelopment progress,make national well-known rural tourism brand,let more benefits farmers,from poverty to become rich.At present,there are many research achievements on the poverty alleviation and targeted poverty alleviation in China,but the research on the targeted poverty alleviation of tourism is a little short,and the regions are still in the development stage.How to carry out planning innovation and optimization strategy is worth exploring in the future.Because of Yingshan county various tourism enterprises at the start-up stage,the research on its development still has some limitations,as precision Yingshan county rural tourism poverty relief work continues,the future of Yingshan county rural tourism precision will also deepen the research related poverty alleviation,get through the development of rural tourism and other industries to achieve 2018 poverty to pick a hat that goal.